Top 100+ Digital Marketing Terms with Definitions

Here’s a list of common 100+ digital marketing terms along with their definitions:

SEO (Search Engine Optimization) – The process of optimizing a website to rank higher in search engine results pages.
CTA (Call to Action) – A prompt that encourages the user to take a specific action, such as clicking a button or filling out a form.
SERP (Search Engine Results Page) – The page that displays the results of a search engine query.
PPC (Pay-Per-Click) – An internet advertising model in which advertisers pay a fee each time their ad is clicked.
SEM (Search Engine Marketing) – A digital marketing strategy aimed at increasing a website’s visibility in search engine results through paid advertising and organic SEO.
ROI (Return on Investment) – A measure of the profitability of an investment, calculated as the ratio of the net profit to the cost of the investment.
Impressions – The number of times an ad is viewed.
Click-Through Rate (CTR) – The ratio of clicks to impressions for a specific ad or link.
Conversion Rate – The percentage of users who take a desired action, such as making a purchase or filling out a form.
Keywords – Words or phrases that describe the content of a web page and are used in search engine queries.
Backlink – A link from one website to another.
Anchor Text – The visible, clickable text in a hyperlink.
Meta Description – A brief summary of the content of a web page that appears in search engine results.
Algorithm – A set of rules or processes used by search engines to rank websites in search results.
Landing Page – A web page designed for a specific marketing campaign or objective.
A/B Testing – A method of comparing two versions of a web page or app to determine which performs better.
White Hat SEO – Ethical, best-practice techniques for improving search engine rankings.
Black Hat SEO – Unethical or spammy techniques used to manipulate search engine rankings.
Analytics – The collection and analysis of data to inform marketing strategies and decision-making.
Social Media Marketing – The use of social media platforms to promote a product or service.
Viral Marketing – A marketing technique that encourages individuals to share a message exponentially.
Influencer Marketing – A strategy that identifies individuals with influence over potential buyers and orients marketing activities around these influencers.
Content Marketing – The creation and sharing of online material such as videos, blogs, and social media posts to stimulate interest in a product or service.
Email Marketing – The use of email to promote products or services.
Mobile Marketing – Marketing activities carried out through mobile devices such as smartphones and tablets.
Click Fraud – The fraudulent clicking of pay-per-click ads to generate revenue for the publisher or to drain an advertiser’s budget.
Canonical URL – A tag that specifies the preferred version of a web page as part of SEO best practices.
Conversion Funnel – The series of steps that a visitor takes on a website to complete a desired action.
Customer Lifetime Value (CLV) – The predicted net profit attributed to the entire future relationship with a customer.
Dwell Time – The length of time a visitor spends on a web page before returning to the search results.
Exit Rate – The percentage of visitors who leave a site from a particular page.
Heatmap – A visual representation of user interaction with a web page, showing areas of high and low activity.
Geotargeting – The practice of delivering different content to a website visitor depending on their geographic location.
Impression Share – The percentage of times an ad is shown in relation to the total available impressions.
PPC Bid – The highest amount an advertiser is willing to pay for a click on their ad.
Unique Selling Proposition (USP) – A factor that differentiates a product or service from its competitors.
Lead Magnet – An incentive offered to potential buyers in exchange for their contact information.
Long-Tail Keywords – Specific, niche search phrases that contain three or more words and have less competition.
Meta Tags – HTML tags that provide metadata about a web page.
On-Page Optimization – The process of improving individual web pages to rank higher and earn more relevant traffic in search engines.
Off-Page Optimization – SEO activities that take place outside the website to improve its search engine rankings.
PageRank – An algorithm used by Google Search to rank web pages in their search engine results.
Remarketing – A form of online advertising that targets users who have previously visited a website.
Rich Snippets – Search results that display additional data such as reviews, ratings, and images.
Site Speed – The speed at which a website loads in a user’s web browser.
Social Proof – A psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation.
Conversion Tracking – The process of tracking user actions after they click on an ad.
Cost Per Acquisition (CPA) – The cost of acquiring a new customer through a specific advertising campaign or channel.
Cost Per Click (CPC) – The amount an advertiser pays for each click on their ad.
Cost Per Mille (CPM) – The cost per 1,000 impressions in online advertising.
Customer Journey – The process a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.
Ad Extensions – Additional information added to a search ad, such as location, phone number, or links to specific pages on a website.
Ad Impressions – The number of times an ad is fetched and displayed.
Ad Rank – A value that’s used to determine the position of an ad on a search results page.
Ad Scheduling – The practice of specifying certain hours or days of the week when ads should be shown.
AdWords – Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.
Affiliate Marketing – A marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals.
Alt Text – A description of an image in the HTML of a web page, used by search engines and assistive technologies.
Bounce Rate – The percentage of visitors who navigate away from a website after viewing only one page.
Display Advertising – Advertising on websites or apps through banners or other ad formats made of text, images, flash, video, and audio.
Engagement Rate – The percentage of an audience that engages with a piece of content.
Evergreen Content – Content that remains relevant and valuable to readers over time.
Keyword Density – The percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
LTV/CAC Ratio – The ratio of the lifetime value of a customer to the cost of acquiring that customer.
Micro-Moments – The moments when people turn to a device, often a smartphone, to take action on whatever they need or want.
Mobile Optimization – The process of ensuring that visitors who access a website from mobile devices have an experience optimized for the device.
Organic Search – Traffic that comes to a website as a result of unpaid search results.
Paid Search – Traffic that comes to a website as a result of paid advertising placements.
Relevance Score – A metric used by some advertising platforms to measure how well an ad resonates with its target audience.
Retargeting – The practice of displaying ads to users who have previously interacted with a website or brand.
Sitemap – A file that provides information about the pages, videos, and other files on a website and the relationships between them, used by search engines to crawl the site.
User-Generated Content (UGC) – Content created by users of a website or platform, such as reviews, comments, or social media posts.
Video Marketing – The use of video to promote or market a product or service.
Web Analytics – The measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage.
Above the Fold – The portion of a web page that is visible without scrolling.
AIDA Model – A marketing model that describes the stages a consumer goes through before making a purchasing decision: Attention, Interest, Desire, Action.
B2B (Business-to-Business) – Commerce transactions between businesses, such as between a manufacturer and a wholesaler or between a wholesaler and a retailer.
B2C (Business-to-Consumer) – Commerce transactions between businesses and consumers, such as retail transactions.
Blogging – The act of writing and publishing blog posts on an ongoing basis to attract and engage an audience.
Brand Awareness – The extent to which a brand is recognized by potential customers and associated with a particular product or service.
Churn Rate – The rate at which customers stop doing business with a company over a given period of time.
Consumer Behavior – The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and the impacts that these processes have on the consumer and society.
Conversion Funnel – The journey a user takes through a website or application, from the initial landing page to completing a conversion.
Customer Acquisition – The process of persuading a consumer to purchase a company’s product or service.
Customer Segmentation – The practice of dividing a customer base into groups of individuals who are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on.
Direct Marketing – A form of advertising in which physical marketing materials are provided to consumers to communicate information about a product or service.
Display Network – A group of websites and other online properties that have partnered with ad networks to display digital advertising.
Focus Group – A small group of people selected to provide feedback and opinions on new products or services.
Green Marketing – Marketing efforts aimed at promoting products or services based on their environmental benefits.
Guerrilla Marketing – Marketing strategy that focuses on low-cost, unconventional marketing tactics that yield maximum results.
Inbound Marketing – A strategy that focuses on attracting customers through content and interactions that are relevant and helpful.
Market Segmentation – The process of dividing a market of potential customers into groups, or segments, based on different characteristics.
Media Kit – A promotional tool that contains information about a company, organization, event, website, or product for the purpose of informing members of the media.
Niche Marketing – A marketing strategy that focuses on a specific target market or audience.
Omnichannel Marketing – A marketing approach that provides customers with a seamless and integrated shopping experience whether they are shopping online from a desktop or mobile device, by telephone, or in a bricks-and-mortar store.
Outbound Marketing – Traditional marketing method where a company initiates the conversation and sends its message out to an audience.
Permission Marketing – A marketing approach where the recipient of a marketing message has opted in to receive it.
Product Lifecycle – The stages a product goes through from initial introduction to withdrawal from the market.
Relationship Marketing – A form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction, rather than focusing solely on sales transactions.
Word-of-Mouth Marketing – A type of referral marketing where information about a company’s product or service is passed on from one person to another.