Digital marketing is a dynamic and competitive field that requires constant innovation and adaptation to grow your business. With the rapid advancement of artificial intelligence (AI), Digital marketers can use a variety of artificial intelligence tools to improve their tactics and get better outcomes. In this blog we have listed few of the free AI tools for digital marketing in 2024

AI Tools For Content Creation and Optimization

One of the most important aspects of digital marketing is Content Marketing. Creating engaging and relevant content for your target audience will increase traffic and growth for your brand. AI can help you with this task by generating, analyzing, and improving your content, this would be also a great time saver.

Here are some of the free AI tools for content creation and optimization:

Copilot: Copilot is an AI companion that can help you write, rewrite, improve, or optimize your digital content strategy. You can use Copilot to generate blog posts, social media captions, headlines, slogans, emails, and more. You can also ask Copilot to check your grammar, spelling, tone, and readability. Copilot can also suggest keywords, hashtags, images, and links to enhance your content. Copilot is powered by GPT-4, a state-of-the-art natural language generation model that can produce coherent and diverse texts.

Frase: Frase is an AI-powered content intelligence platform that can help you create and optimize content for SEO and user intent. Frase can analyze your topic and competitors, and provide you with relevant data, insights, and suggestions. Frase can also generate summaries, questions, and outlines for your content. Frase can also help you optimize your content for voice search and conversational AI.

Google Bard: Google Bard is an experimental chatbot that lets you collaborate with generative AI powered by large language models (LLMs). You can use Bard to boost your productivity, accelerate your ideas and fuel your curiosity. For example, you can ask Bard to give you tips, explain concepts, or outline content. Bard draws on information from the web to provide fresh, high-quality responses.

Lumen5: Lumen5 is an AI-powered video creation platform that can help you turn your blog posts, articles, or scripts into engaging videos. Lumen5 can automatically select the most important sentences, choose relevant images, videos, and music, and apply transitions and effects. You can also customize your videos with your own branding, logo, and call-to-action. Lumen5 can help you create videos for various platforms and purposes, such as social media, ads, education, and entertainment.

AI Tools For Social Media Marketing:

Social media marketing is another crucial aspect of digital marketing that requires constant attention and creativity. AI can help you with this task by managing, analyzing, and enhancing your social media presence.

Here are some of the free AI tools for social media marketing:

Buffer: Buffer is an AI-powered social media management platform that can help you plan, schedule, and publish your posts across multiple platforms, such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Buffer can also help you optimize your posts for the best times, frequencies, and formats. Buffer can also provide you with analytics and insights on your social media performance and audience engagement.

Hootsuite: Hootsuite is another AI-powered social media management platform that can help you manage, monitor, and measure your social media activities. Hootsuite can also help you discover, curate, and share relevant content for your audience. Hootsuite can also help you identify and interact with your influencers, prospects, and customers. Hootsuite can also provide you with reports and recommendations to improve your social media strategy.

SparkToro: SparkToro is an AI-powered audience intelligence tool that can help you find and reach your target audience on social media. SparkToro can help you discover the most popular topics, hashtags, accounts, and websites that your audience follows and engages with. SparkToro can also help you compare and contrast different audiences, segments, and markets. SparkToro can help you create and refine your buyer personas, content strategy, and influencer marketing.

AI Tools For Email Marketing

Email marketing is still one of the most effective and personalized ways of communicating with your leads and customers. AI can help you with this task by creating, sending, and optimizing your email campaigns.

Here are some of the free AI tools for email marketing:

Mailchimp: Mailchimp is an AI-powered email marketing platform that can help you create, design, and send beautiful and responsive emails. Mailchimp can also help you segment, personalize, and automate your email campaigns. Mailchimp can also provide you with analytics and insights on your email performance and ROI. Mailchimp can also help you integrate your online email marketing with your other digital marketing channels, such as website, social media, and e-commerce.

Sendinblue: Sendinblue is another AI-powered email marketing platform that can help you create, design, and send professional and engaging emails. Sendinblue can also help you segment, personalize, and automate your email campaigns. Sendinblue can also provide you with analytics and insights on your email performance and deliverability. Sendinblue can also help you integrate your email marketing with your other digital marketing tools, such as CRM, chat, and SMS.

Phrasee: Phrasee is an AI-powered copywriting tool that can help you write better subject lines, headlines, and CTAs for your emails. Phrasee can generate, test, and optimize your email copy based on your brand voice, tone, and audience. Phrasee can also help you increase your email open rates, click-through rates, and conversions.

These are some of the free and best AI tools for digital marketing that you can use to grow your business. By using these tools, you can save time, money, and effort, and improve your digital marketing performance and results.

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